Samsung sees Apple's iPhone Duo as a driver for foldable innovation

Samsung Malaysia President Charles Kim said Apple's entry into foldables with the iPhone Duo raises awareness and fosters competition in the category. He said the market is shifting from asking whether phones can fold to why consumers need a foldable. Samsung pledged to keep improving the Galaxy Z series each generation.

• Samsung welcomes Apple's entry into the foldable phone market
• Market shifts to asking why consumers need a foldable
• Samsung's 2026 lineup includes Z Flip 8, Z Fold 8 and Z Fold 8 Ultra
• Samsung vows to keep investing in Galaxy Z innovation amid rivalry