Report: ~2,100 AI recipe sites pose as real chefs, one uses AI Emily Blunt

Ad-supply startup Decrypt Ads identified roughly 2,100 domains publishing AI-generated recipes under fake chef personas. One site, AddCakes, presents an AI-generated Emily Blunt as a baker named Elena and monetizes traffic via Russian and Chinese adtech partners.

• About 2,100 AI recipe domains found, many run by the same operators
• AddCakes passes an AI-generated Emily Blunt off as baker Elena
• The operator behind the site is based in Morocco, per X data
• Traffic is monetized through Russian and Chinese adtech partners