Steam Quietly Made a Huge Discoverability Change for Indie Games

Valve appears to have made the Discounts & Events grid on Steam personalized: instead of bestsellers, it increasingly shows niche and older games. According to GameDiscoverCo and Hooded Horse, one indie game's traffic from this block rose from 14 visits over five months to 7,341 in one month.

• Discounts & Events grid now tailored to player interests, not sales
• One indie game got 7,341 of 7,355 visits from the block in the last month
• Valve has not officially announced the change or disclosed the algorithm
• Developers advised to refine tags and monitor Steamworks reports