Kaspersky: AI-themed phishing hooks 45% of employees

Kaspersky analyzed data from its Phishing Simulator and found AI and tech-themed lures achieve the highest click rate at 45%. Healthcare and insurance came next at 28%, followed by IT policies (26%), gifts and promotions (24%) and HR messages (22%). Regular training cuts susceptibility from 60% to 5–7%.

• AI-themed emails get a 45% click-through rate
• A sanitary inspection lure reached 92% clicks
• Training cuts phishing susceptibility from 60% to 5–7%
• Sensitive HR topics are especially dangerous