TIME profiles Apple CEO John Ternus

TIME published a profile of John Ternus, who became Apple CEO on September 1. The magazine notes the hardware engineer took over from Tim Cook as Apple trails the AI frontier, betting instead on personalized, privacy-focused AI and on devices themselves.

• Ternus became Apple CEO on September 1, succeeding Tim Cook
• He has spent 25 years at Apple, leading hardware since 2021
• Apple was absent from Trump's late-September AI leaders luncheon
• Ternus: users will still want to talk to AI through Apple devices