Tesla unveils flying Roadster aimed at a niche market

Tesla has unveiled a new-generation Roadster, a flying electric sports car that returns the company to its first product. With only 4% of US car-owning households having a sports car, per Statista, big sales aren't expected; the original Roadster was built about 2,450 times.

• The new Roadster is pitched as a flying sports car, not a mass-market model
• Only 4% of US car-owning households own a sports car
• Canada and the UK sit at 5.6–5.7%, while Italy is below 3%
• The first Roadster was produced roughly 2,450 times