VMO2 reportedly plans to revive Virgin Mobile and O2 Broadband

Virgin Media O2 is reportedly considering bringing back defunct brands Virgin Mobile and O2 Broadband to stem customer losses and shore up investor confidence. Virgin Mobile disappeared in 2023 after the Virgin Media-O2 merger moved its 3 million customers onto O2's network.

• Virgin Mobile was retired in 2023, with customers moved to O2
• VMO2 hired Lyssa McGowan to lead its consumer division
• An O2 Broadband page with cheaper fibre plans appeared briefly in June 2026
• VMO2 is co-owned by Liberty Global and Telefónica