BofA reiterates Buy rating, $370 price target on Apple

Apple raised iPhone 18 Pro prices to $1199 and Pro Max to $1299, but US carriers increased trade-in offers to $1200, offsetting the increase. BofA analyst Wamsi Mohan maintained a Buy rating and $370 price target on Apple stock.

• iPhone 18 Pro Max trade-in increased to $1200 from $1100 for previous model
• iPhone 18 Pro starts at $1199; Pro Max 256GB starts at $1299
• T-Mobile, AT&T and Verizon offer up to $1200 discounts with trade-in
• BofA maintained Buy rating and $370 target on Apple stock