iPhone 18 Pro and Pro Max Pre-Orders in China Eclipse 2025 Pros

Over 7 million pre-orders for the iPhone 18 Pro and Pro Max were placed in China, with sales starting September 12. Revenue on Tmall is double that of the iPhone 17 Pro a year ago, despite prices rising by 1000 yuan: 18 Pro from 10,000 yuan, Pro Max from 11,000 yuan.

• Over 7 million pre-orders for iPhone 18 Pro and Pro Max in China
• JD sold out stock in less than a minute after start
• Tmall revenue double that of iPhone 17 Pro a year ago
• 60% of buyers chose 18 Pro; top color is Burgundy