Dreamforce 2026: What Salesforce's AWU Experiment Means for Agentic Licensing

Salesforce continues its Agentic Work Unit (AWU) experiment, a metric for measuring Agentforce adoption. Agentforce revenue passed $1.5B ARR, up over 240% year over year, with 7B AWU delivered. At Dreamforce 2026 the company will present an Enterprise AI Harness with a control panel.

• Agentforce ARR passed $1.5B, up over 240% year over year
• 7B AWU delivered, of which 3.2B in the quarter
• Salesforce consumes more than 19 trillion tokens
• AWU not yet included in official customer pricing