TAG Heuer Reportedly Ends Connected Smartwatch Production After a Decade

TAG Heuer has reportedly halted production of its Connected smartwatch line in summer 2026, with remaining stock to be sold through the end of 2027. Neither the brand nor parent company LVMH has confirmed the move; the last model was the Connected Calibre E5 running TAG Heuer OS.

• Connected production reportedly stopped in summer 2026, stock to sell through December 2027
• Last model was the Connected Calibre E5 on TAG Heuer OS, launched in October 2025
• Investment over the decade estimated at €150M to 250M Swiss francs
• No support or software update timeline announced for existing owners