AFL tells Sportsbet to stop using players in AI-generated content

The AFL has ordered its official gambling partner Sportsbet to stop featuring its athletes in AI-generated social media videos without permission and to delete existing clips. The move followed a video that used AI to make player Lachie Neale deliver a Snoop Dogg speech. The AFLPA says the content breaches the collective bargaining agreement, which does not mention AI.

• Sportsbet deleted the AI videos after Guardian Australia contacted it
• One clip had Lachie Neale 'thanking himself' in Snoop Dogg's 2018 words
• AFLPA: AI-generated player imagery is not permitted without approval
• The 2023-2027 CBA makes no mention of AI content