Business2 hOctober 13, 2026, 18:02

Grab Takes On TikTok With Microdramas and Games to Keep Users in App

Singapore's Grab is pushing into microdramas and games to keep users inside its app. The move pits the super-app against TikTok in the fight for consumer attention.

Bloomberg

Open source

Grab adds microdramas and games to its app
Goal is to hold user attention against TikTok
Singapore-based firm expands entertainment features in its super-app

#Grab#TikTok

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Grab Takes On TikTok With Microdramas and Games to Keep Users in App

ByteDance takes up one-fifth of China's data center capacity

Starlink built 20 gateway sites in India and keeps user data in-country

Google Search traffic to publishers drops 40% as AI Overviews keep users on results pages

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