ESA asks US to flag retro handhelds with pirated games as 'notorious market'

The ESA has urged the US government to add retro handhelds preloaded with thousands of pirated games to its 'notorious markets' list. The trade group calls the devices the industry's equivalent of 'superfakes'.

• ESA wants pirated retro handhelds listed among 'notorious markets'
• Devices ship with thousands of unlicensed preinstalled games
• The group likens them to 'superfakes' that mimic legitimate brands