AMD Raises GDDR6 Prices for Radeon, Closing Last Affordable GPU Segment

AMD notified board partners including Sapphire, ASUS, XFX and Vastarmor of a GDDR6 memory kit price hike effective October 1, 2026 — its fourth increase in 10 months. 3D Center data shows RTX 50 cards up 66% year-over-year and Radeon RX 9000 up 48%. GDDR6 spot prices tripled from ~$2.50 to ~$7.50 per GB.

• AMD raised GDDR6 kit prices for partners effective October 1, 2026
• RTX 50 up 66% YoY, RTX 5090 up 132%, Radeon RX 9000 up 48%
• GDDR6 spot prices tripled from ~$2.50 to ~$7.50 per GB
• RTX 5090 resells for $6,500–9,500 versus $1,999 MSRP