NYT, AFP and The Economist join SPUR coalition against unpaid AI use

The New York Times, Agence France-Presse and The Economist joined the SPUR coalition, which seeks to stop AI firms from using publishers' content without permission. SPUR now has over 80 members across more than 20 countries and is developing standards and technical systems to track AI use of content.

• SPUR launched in February and now has over 80 publishers from 20+ countries
• New members include NYT, AFP, The Economist and The Atlantic
• SPUR introduced a Content Telemetry Standard to track AI use of media
• Google organic referrals to 2,500 sites fell 33% from Nov 2024 to Nov 2025