Automaker apps sent VINs to advertising and analytics firms
A Northeastern University study found that 7 of 30 automaker apps shared identifiers such as VINs, email addresses and precise locations with advertising and analytics companies. Four GM apps — myCadillac, myChevrolet, myBuick and myGMC — each sent VINs to 10 companies, including Google, Meta, Microsoft, Pinterest, Snap, Yahoo and Acxiom. Unlike a phone advertising ID, a VIN cannot be reset.
- 7 of 30 automaker apps shared VINs, emails and precise locations
- Each of the 4 GM apps sent VINs to 10 companies
- Recipients included Google, Meta, Microsoft, Pinterest, Snap, Yahoo, Acxiom
- HondaLink sent VINs and location data to analytics firm Amplitude
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