DemandSphere: Google AI Overviews Hit 90% of Branded Queries

According to DemandSphere, Google AI Overviews appeared on 26.12% of tracked branded keywords on September 1, 2026, peaking at 90.48% on September 27 and standing at 82.06% on September 29. Google made no public announcement about the change, and the data does not measure clicks, traffic, or conversions.

• AI Overviews appeared on 26.12% of branded queries on September 1
• The share peaked at 90.48% on September 27
• It remained high at 82.06% on September 29
• Google gave no public explanation; data excludes clicks and traffic