Instinct: the buzzy AI agent taking on Meta's Muse and OpenAI's Dots

Startup Instinct launched an AI agent that operates only via iMessage, WhatsApp, and email, with no app or subscription. Despite competition from Meta's Muse and OpenAI's Dots, the company was valued at $10 billion in late September.

• Instinct works through text messages with no standalone app
• The startup was valued at $10 billion in late September
• Access is invite-only or via waitlist, with no subscription fee yet
• The agent handles tasks like booking appointments and IKEA returns