Apple cuts iPhone 18 Pro component orders by 15%-20%

Apple has told some suppliers to reduce component production for the newly launched iPhone 18 Pro and iPhone 18 Pro Max by 15%-20%. Higher memory costs pushed up prices and hurt demand for the flagships.

• Component orders for iPhone 18 Pro and Pro Max cut by 15%-20%
• Higher memory costs raised device prices and hurt demand
• Demand for Apple's new flagships came in below expectations