Apple's Wearables, Home and Accessories sales fall for third straight year

Apple's Wearables, Home and Accessories segment has declined for three consecutive fiscal years, with its share of total revenue dropping from a 2020 peak of 11.2% to 7.5% in the first three quarters of fiscal 2026. The segment brought in $27.3 billion, versus $196.5 billion for iPhone and $91.7 billion for Services.

• Segment share of Apple revenue fell from 11.2% in 2020 to 7.5% in 2026
• Wearables, Home and Accessories revenue reached $27.3 billion in three quarters
• iPhone generated $196.5 billion, Services $91.7 billion
• Apple is not yet giving up on the smart home category