OpenAI Reports Radisson Hotels ChatGPT Plugin Converts 1.5x Better Than Organic Search

OpenAI published a customer story on the Radisson Hotels ChatGPT plugin built with Accenture, reporting visit-to-booking conversion about 1.5 times higher than Radisson's organic search during July–August 2026. The plugin launched July 28, 2026, covers over 1,000 hotels in 100+ countries, and 54% of ad campaign booking events were attributed to ad views.

• Radisson ChatGPT plugin converts about 1.5x better than organic search
• Plugin launched July 28, 2026, covering 1,000+ hotels in 100+ countries
• 54% of ad campaign booking events attributed to ad views
• Plugin built in six weeks using Accenture's agentic development