Mumsnet denies using AI for content after prompt appears on message board
An AI prompt titled AIBU Response Schema v.1.0 appeared on a Mumsnet message board, sparking user backlash. Founder Justine Roberts confirmed the prompt came from their system that sends drafts to OpenAI for title suggestions, but denied AI writes posts or replies.
- Prompt AIBU Response Schema v.1.0 appeared in reply to user AmIAComplete
- Mumsnet's monthly unique users fell 19% in 2025 to 6.1 million
- Roberts: system sends drafts to OpenAI to suggest thread titles
- Users rejected explanations, calling the incident 'really creepy'
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