iRobot races to catch Chinese robot vacuum rivals after admitting innovation lag

After bankruptcy restructuring and its takeover by contract manufacturer Shenzhen Picea Robotics, iRobot has admitted it fell behind on innovation and is trying to regain ground in the robot vacuum market dominated by Chinese brands. APAC VP Takeshi Yamada is leading the comeback effort.

• iRobot went through bankruptcy restructuring and was taken over by Shenzhen Picea Robotics
• The company admitted it lagged behind Chinese rivals on innovation
• APAC VP Takeshi Yamada is leading the effort to regain market position