Supreme Court to Decide if Meta Pixel Video Tracking Is Suable

The US Supreme Court will hear oral arguments on October 14 in Salazar v. Paramount Global, the first interpretation of the 1988 Video Privacy Protection Act. The plaintiff says Meta Pixel secretly sent his Facebook ID and video viewing history from 247Sports.com to Meta. A ruling is expected by late June 2027.

• Meta Pixel runs on roughly 47% of websites, including 55% of S&P 500 companies
• The VPPA sets statutory damages of $2,500 per consumer per violation with no proof of harm
• Plaintiff Michael Salazar watched videos on 247Sports.com while logged into Facebook
• The VPPA was passed in 1988 after a reporter obtained Judge Robert Bork's video rental list