Resident Evil game engagement jumped 50% after Zach Cregger's movie release

Engagement with Resident Evil games rose 50% around the release of Zach Cregger's Resident Evil movie on September 18: DAU across five titles on Steam, PlayStation and Xbox climbed from 500,000 on August 30 to 750,000 on September 20, while daily unit sales grew from 34,000 to nearly 80,000. Analysts say the uplift is measurable but small relative to the franchise's overall performance, with the real value in IP and brand building.

• DAU across five Resident Evil titles rose from 500,000 to 750,000 between August 30 and September 20
• Daily unit sales grew from 34,000 to nearly 80,000 copies
• Ampere data shows franchise DAU rising from 140,000 to 680,000 over two weekends
• Capcom discounts from September 8–10 lifted DAU by 21% before the film's premiere