AI misuse tops brands' reputational threats, survey finds

A survey of more than 150 public affairs leaders from over 20 countries ranked AI misuse as the top reputational threat to companies, ahead of child-harm accusations and fallout from the US-Israel war on Iran. The Global Risk Advisory Council issued its first advisory urging businesses to act immediately to protect their brands.

• Survey covered 150+ public affairs leaders across 20+ countries
• AI misuse outranked child-harm risks and the Iran war fallout
• Council issued its first advisory urging immediate brand protection
• Other top risks include data breaches, hacks, fraud and lawsuits