Business1 hOctober 6, 2026, 15:44

E& reverts to Etisalat brand after four years

UAE operator group e& has returned to its original Etisalat branding to mark its 50th anniversary. The company rebranded from Etisalat to e& in February 2022 and is now pushing AI-led growth and digital infrastructure.

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e& reverted to the Etisalat name for its 50th anniversary
The rebrand from Etisalat to e& happened in February 2022
In July it signed a sovereign AI compute deal with Cloud 42
In September it agreed an AI transformation deal with Accenture

#Etisalat#E&#Cloud42#Accenture

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