Taboola launches Realize ID to unify consumer purchase signals across the open web

Taboola announced on October 6 the launch of Realize ID, which combines media consumption, ad interaction and actual purchase behavior data across the open web. AI analyzes billions of behavioral signals to predict purchase intent before it becomes explicit. The company says conversion efficiency rose up to 2.4x for advertisers using the intent model.

• Realize ID merges media, ad and purchase data into one signal
• Signals include scroll depth, dwell time, clicks, searches and quote requests
• Conversion efficiency improved up to 2.4x for adopters
• El Corte Inglés, ERGO and Allianz already use the data