You Worked Hard to Rank on Google. ChatGPT May Still Leave You Out.

Discoverable analyzed 1,000 commercial questions across 25 categories in the UK: the company holding the top organic position on Google was not mentioned in 72.5% of ChatGPT answers (1,183 out of 1,632). When counting site citations, the omission rate drops to 68%.

• 1,183 of 1,632 ChatGPT answers did not name the Google search leader
• Collected 17,537 answers from ChatGPT, Copilot, Gemini, Perplexity, and Google AI
• Including site citations, the omission rate falls to 68%
• Example: Iron & Fire was first on Google but not mentioned in any of 17 AI answers