Ford unveils Bronco RTR: off-roader from just over $50,000

Ford has announced the Bronco RTR, developed with racer Vaughn Gittin Jr. It packs a turbocharged 2.3-liter EcoBoost, a 10-speed automatic, HOSS 1.0 suspension and 33-inch tires as standard, with pricing starting at just over $50,000 and topping out under $60,000.

• Pricing starts at just over $50,000, fully specced under $60,000
• 2.3-liter EcoBoost with anti-lag and a 1,000-watt Raptor cooling fan
• Standard HOSS 1.0 suspension and 33-inch tires; optional HOSS 3.0 with FOX dampers
• Order window expected in October 2026