Chery launches Freelander EV brand in the Middle East from Abu Dhabi
Chery Group launched its standalone global EV brand Freelander at an event in Abu Dhabi, unveiling the Freelander 8. The 50/50 joint venture with Jaguar Land Rover was formed in 2024, with Premier Motors and Al Tayer Motors as UAE dealers.
- Freelander is a 50/50 Chery-JLR joint venture formed in June 2024
- The Freelander 8 debuted in Abu Dhabi on September 29
- UAE dealers: Premier Motors and Al Tayer Motors
- Gas-only cars fell below 50% of global sales for the first time
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