Jagex pulls RuneScape 3 trailer after generative AI backlash

Jagex has taken down a cinematic trailer for RuneScape 3's Dragon Slayer 2 quest after players spotted signs of generative AI, including a six-fingered hand and fantasy Air Jordans. The studio said the trailer was made by an external partner that had confirmed GenAI would not be used, and announced an overhaul of its review processes.

• Dragon Slayer 2 trailer removed after player complaints
• GenAI clues: a six-fingered hand and fantasy Air Jordans
• Jagex says it does not use GenAI in games or marketing
• Second GenAI controversy involving partners in quick succession