Google Raises Pixel 10a Price by $100 to $599 in the US

Google has raised the US price of the Pixel 10a by $100, with the 128GB model now starting at $599 instead of $499 and the 256GB version at $699. The new pricing is already live on the Google Store, Amazon and Best Buy. Google gave no reason for the increase, which follows a $100 hike on the Pixel 11 series.

• 128GB Pixel 10a now costs $599, up from $499; 256GB model is $699
• New prices are already live on Google Store, Amazon and Best Buy
• Hardware is unchanged, still using the 2024 Tensor G4 chip
• The hike came a day after Samsung raised prices on some Galaxy S26 models