Haier adds TVs to its portfolio with KEF audio, targets premium segment

Haier is entering the UK and European TV market with a focus on the premium segment. It has already launched its first QLED lineup in Britain, is preparing Mini LED and considering OLED, with TV audio tuned by British manufacturer KEF.

• Haier launched its first QLED TV lineup in Britain in 2026
• Mini LED models are being prepared, OLED considered as an option
• Audio in the new TVs is tuned by British brand KEF
• Haier targets Samsung and LG premium segment, not budget TCL and Hisense