Valve to Replace Curated Steam Discounts With Algorithmic Deals by 2027

Valve plans to phase out its manually curated discount sections on Steam by early 2027, replacing weekend, midweek and daily deals with a personalized algorithm-driven recommendation system. The algorithm will suggest discounted games based on user preferences, gaming history and browsing habits, aiming to give indie developers fairer visibility. Seasonal sales like summer and winter events will remain.

• Valve will retire manually curated weekend, midweek and daily deals by early 2027
• The algorithm will recommend discounts based on preferences, gaming history and browsing
• Goal is fairer storefront visibility for indie developers without coordinating with Valve
• Summer and winter sales remain; rollout is iterative with testing and feedback