OpenAI tests Sponsored Agents, rolls out ChatGPT Ads tools

On September 16, 2026, OpenAI introduced advertising tools for ChatGPT Ads: a test of Sponsored Agents, creation and analysis of campaigns in natural language via an Ads Manager plugin, and integrations with HubSpot and Shopify. Sponsored agents are being tested with select US advertisers.

• Sponsored Agents allow separate dialogue with a brand's AI agent in ChatGPT
• Ads Manager plugin enables creating, updating, analyzing campaigns via text queries
• HubSpot first CRM partner, Shopify first ecommerce partner for ChatGPT Ads
• New advertisers get $500 credit when spending $500; early ones include Newegg, Best Buy, Lowe's