Google: manual fact-checking is critical for AI content before publishing

Google has strengthened guidance for publishers using generative AI, saying all AI-generated content — articles, titles, meta descriptions, structured data and alt text — must be manually fact-checked before publication. For e-commerce, AI images must use IPTC DigitalSourceType metadata and AI-generated product data must be labeled.

• Review covers not just articles but titles, meta descriptions and alt text
• AI images must be labeled via IPTC DigitalSourceType metadata
• AI-generated product data in e-commerce must be labeled
• Google specifies no concrete penalties for non-compliance