Pixel 10a gets a $100 price hike, now starting at $599

Google has quietly raised the price of the Pixel 10a by $100, bringing the mid-range phone to a $599 starting price. The 128GB model now costs $599 and the 256GB version $699, with the company citing skyrocketing component costs, especially memory. The new prices are already live at the Google Store, Amazon and Best Buy.

• Pixel 10a price rises from $499 to $599, a $100 increase
• 256GB model now costs $699
• Google attributes the hike to rising component and memory costs
• New prices are already live at Google Store, Amazon and Best Buy