EU AI Act image transparency rules take effect August 2, 2026

From August 2, 2026, the EU AI Act transparency regime requires that AI-generated or substantially altered images be clearly labelled as artificial, affecting property listings and marketing content. Regulation (EU) 2024/1689 defines such content in Article 3(60), while the Digital Omnibus adds labelling and machine-readable marking requirements.

• The requirement takes effect on August 2, 2026, for deployers of AI outputs
• Images generated or substantially altered by AI must be labelled
• Rules cover property listings, marketing and advertising visuals
• High-risk AI systems have separate phased dates in 2027 and 2028