Toyota shows Century SUV in Detroit, hints at global sales

Toyota has shown its ultra-luxury Century SUV to American audiences for the first time, with Chairman Akio Toyoda arriving in a GRMN version at his Automotive Hall of Fame induction in Detroit. CTO Hiroki Nakajima told Bloomberg the model is global and the company wants feedback. The SUV has sold in Japan since 2023 for ¥25 million (about $170,000), with output of roughly 30 cars a month.

• Century SUV launched in Japan in 2023 at ¥25 million (~$170,000)
• Production runs about 30 cars a month; roughly 500 units delivered last year
• CTO Hiroki Nakajima called it a global model and seeks Detroit feedback
• Century is being grown into a standalone brand with a coupe concept and English site