Bain: 94% of Marketers See No Significant Impact From AI

A Bain survey of 1,397 marketing and finance executives found that only 6% of marketers say AI has significantly improved performance, while 47% of leaders call AI a core industry capability. Revenue leaders are 8.5 times more likely to experiment with AI and twice as likely to allocate over 25% of budget to it.

• Only 6% of marketers report a significant AI-driven performance gain
• 47% of leaders call AI a core capability for the industry
• Revenue leaders are 8.5x more likely to experiment with AI
• Leaders are twice as likely to spend over 25% of budget on AI