New York requires retailers to flag algorithm-set prices based on personal data

New York's algorithmic-pricing disclosure law (GBS 349-A) requires retailers to display a notice reading "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The rule followed a case in which a TV's price in Target's app rose from $499.99 to $599.99 after a shopper entered a store parking lot; such complaints were tied to a $5 million civil penalty against Target in a San Diego County matter.

• GBS 349-A requires a notice when prices are set by algorithms using consumer data
• A TV in Target's app rose from $499.99 to $599.99 in a store parking lot
• Pricing complaints were tied to a $5 million penalty against Target in San Diego
• Target denies individual pricing, citing channel costs and promotions