Meta's Muse AI assistant hits 5 million downloads in three weeks

Meta's AI assistant Muse has surpassed 5 million downloads in the US and Canada within three weeks, faster than ChatGPT, Grok and Claude, which took 56, 103 and 492 days respectively, per Sensor Tower. Meta's advertising push likely drove adoption, with Muse taking up to 50% of the company's daily house ad impressions.

• Muse hit 5 million downloads in 22 days; ChatGPT took 56 days
• Only 23 apps have passed 5 million US downloads within 22 days
• Muse accounted for up to 50% of Meta's daily house ad impressions
• Muse is available on iOS and Android only in the US and Canada