Apollo launches AI app builder, intelligence layer and outreach system

Apollo unveiled three AI products: Builder Studio turns plain-English descriptions into working tools, the Intelligence Layer maintains contact profiles and prospecting agents, and Messaging OS decides who to contact and when. An Apollo survey found most revenue teams juggle two to five sales and marketing platforms.

• Builder Studio writes real code for pages, databases and automations on Apollo's infrastructure
• Intelligence Layer combines Intelligence Profile with GTM Harness agents for prospecting and email
• Messaging OS watches buying signals and picks the contact channel via AI
• Apollo says 5 million people at over 600,000 companies use its software