Flipkart moves beyond keyword search with AI-led product discovery

Flipkart is rolling out AI-powered search that interprets intent across languages, asks follow-up questions and adapts recommendations to a shopper's behaviour during a session. CPTO Balaji Thiagarajan described Flipkart AI Mode, voice and visual inputs, and plans for shopping agents that find deals and replenish staples.

• Flipkart AI Mode combines search, conversation, voice and visual inputs
• Recommendations adapt to a shopper's actions within the current session
• The platform serves more than 22,000 Indian pincodes
• Agents may find deals and replenish staples, with control staying with consumers