Apple under Ternus: More products, more often, with a 'leaner' staff
Bloomberg reports on internal changes at Apple after John Ternus's first weeks as CEO. He wants more experimental products released year-round, fewer hires and a trimmed middle management, and is exploring AI to speed up development. Small-scale layoffs have already hit teams working on Siri, Vision Pro, Fitness+ and some AI software.
- Ternus wants year-round releases instead of spring and fall events
- Next 12 months: iPhone Duo, touchscreen MacBooks, smart glasses
- Layoffs of EPMs and cuts in Siri, Vision Pro and Fitness+ teams
- Plan to cut 5,000 AppleCare staff shelved amid AI support push
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