Aylo: uneven age-check enforcement has warped UK adult content market

Aylo, owner of Pornhub, says patchy enforcement of UK age checks has pushed traffic to non-compliant sites. The company backs Apple's OS-level age verification, but Ofcom has opened an investigation into whether that approach complies with the Online Safety Act.

• Aylo: 5 of Google's top 10 results for 'free porn' are non-compliant sites
• Ofcom is investigating Aylo's Apple device-level age verification under the OSA
• AVPA opposes OS-level checks, citing market power and a single point of failure
• Ofcom had issued only 11 Confirmation Decisions as of September 18