Valve is replacing Steam's curated discounts section with personalized algorithm

Valve announced that Steam's Discounts & Events section will move from hand-curated picks to dynamic, personalized recommendations for each customer. The company says experiments showed 10x more games surfaced per day in that section, driving increases in store page visits, wishlists, and cart additions. No firm date for the rollout has been given.

• Steam's Discounts & Events section will become personalized instead of hand-curated
• Valve's experiments showed 10x more games surfaced per day in that section
• Store page visits, wishlists, and cart additions all increased
• No definite date for implementing the changes yet