YouTube tightens monetization rules for mukbang videos

YouTube is restricting monetization of videos depicting imitable disordered eating, including binge eating, hiding food, and weight tracking. Korean mukbang creators report suspended monetization and are deleting old uploads — Miso removed 339 of her 667 videos.

• YouTube demonetizes videos showing imitable disordered eating behavior
• Miso deleted 339 of 667 videos after her monetization was suspended
• Salppaejo, with 447,000 subscribers, lost monetization and stopped uploading
• Videos with 'mukbang' in the title drew 30B views from January to July 2024